COUNTERMEASURES TO EV PRICE CUTS

COUNTERMEASURES TO EV PRICE CUTS

In the wake of Tesla's recent price cuts of up to 20%, automotive OEMs are faced with the challenge of responding to escalated competition. While a few automotive OEMs have lowered their prices, most have not yet responded. 
 
Fortos has identified four possible countermeasures that can support automotive OEMs to remain competitive in the fierce automotive landscape – the most suitable countermeasure(s) for a specific OEM depends on its financial situation, cost base, and desired position, as well as the context of the total market. 
 
Want to know more? Contact us to discuss which countermeasures that might be suitable for your company to stay ahead!