GUEST LECTURE AT HANDELSHÖGSKOLAN

Last week, our colleagues Åsa Gabrielsson, Johan Hede, and Victoria Saldh had the pleasure of delivering a guest lecture for the Master’s students in the Management program at Handelshögskolan in Gothenburg.

The session focused on some of the grand challenges facing the automotive industry. They highlighted critical issues such as the development of charging infrastructure, the transition from ICEVs to ZEVs, and the essential competence shift required to meet these technological advancements. The discussion also explored the importance of strategic positioning for OEMs to expand within the value chain and secure access to emerging technologies.

This was an excellent opportunity to share insights, bridge theoretical concepts with practical industry challenges, and inspire the next generation of leaders shaping the future of automotive and mobility.

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